Identity system for Koreni, a Skopje-based non-profit specializing in educational resources. One of the group’s priorities is addressing the stigma attached to disabilities in Macedonia, and this concept of celebrating uniqueness and individuality served as my inspiration.
The typography of the logo remains constant, while the watercolor background changes constantly in form and color. Each team member therefore has a slightly different business card, while remaining consistent within the brand’s color palette and layout. This system ensures a one-of-a-kind result, and also guarantees that the business card will stand out when networking and lobbying for important reforms.
Koreni Educational Development (Skopje, Macedonia)