Orange Fiber

Orange Fiber is a rockstar Italian company, founded and run by women, that is the first and only brand to produce textiles from citrus byproducts. The fabric’s ability to blend with other materials makes it the perfect role model for the fashion industry, where environmentally-friendly products and sustainability are increasingly prioritized.

When we began working with Orange Fiber, the brand already had a logo, color palette and identity basics. But in preparation for the launch of its capsule collection with Salvatore Ferragamo, the company was in need of a new website and strategic brand re-positioning to shift from its existing “cutesy startup” image to a luxury textile brand capable of contending with the fashion industry’s biggest names.

In preparation for the launch, we began with intensive research, moodboards and a UX sitemap, then created a new landing page and a robust multi-page website. I formulated a new and comprehensive tone of voice strategy and guidelines to be applied to social media and all brand communications. Finally, we orchestrated a photoshoot of the capsule collection as a source of content for all outlets, which we also shared with Ferragamo for maximum cross-channel promotion.

 

Client: Orange Fiber - for BARDS Collective
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