SoloBlu Beach Couture

SoloBlu is an Italian beach couture company selling bikinis, one-pieces, coverups and resortwear crafted from top quality fabrics and 100% Made in Italy. Although the brand had been in existence for a couple years already, they sought a well-defined social media strategy and clarified content pillars. To that end, we created strategy manuals tailored to each season and executed all social media and communications collateral, from daily posts to paid campaigns to newsletters.

In order to target potential customers during the off-season, I created the #SummerAllWinter campaign and highlighted the the products’ materials, a key selling point, with my #SwimsuitAnatomy series on Instagram. I was also responsible for developing product names for each piece and writing evocative product descriptions.

SoloBlu products have now been featured in GQ Italia, Grazia Italia, Cosmopolitan Italia, ELLE Italia, and Marie Claire Italia, among others.

Client: SoloBlu Beach Couture - for BARDS Collective
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